How We Helped SLB Transform Their Instagram into a Client Growth Channel

SLB Medical Aesthetics set out to elevate their Instagram from a basic collection of posts into a dynamic platform designed to boost client engagement and fuel business growth.

Their Challenge

Transforming their Instagram presence

SLB needed to transform their Instagram presence from a simple gallery of posts into a powerful tool for driving client engagement and growth. They needed to build a stronger, more engaged community that accurately reflected their brand and services.

Our Solution

A Mix of Content Type to Achieve Goals

We took over the management of SLB’s Instagram in August 2024 to build a strategic content plan. Our approach focused on a mix of content types to achieve different goals: showcasing transformations, sharing business milestones, and providing educational, myth-busting information. We also strategically adjusted posting times to align with when the target audience was most active.

How it Turned Out

More views, more engagement

In just one year, SLB’s Instagram became an active growth channel. The account saw significant year-over-year growth across key metrics, with views reaching over 253,000 , and interactions more than doubling. Crucially, this engagement translated into real client connections, with organic conversations rising by 17% and over 200 new contacts added.

Project Gallery

Massive Growth in Views and Engagement

The account’s content was viewed over 250,000 times. Average content interactions increased by 100% year-over-year , showing the audience wasn’t just watching, but actively engaging.

Accelerated Recent Momentum

August/September 2025), organic conversations jumped 255% and overall content views rose 32%, demonstrating that growth is accelerating.

Building a Direct Connection

Profile visits rose to over 6,100 , organic message conversations climbed by 17% , and 205 new contacts were added this year. These numbers prove the account is directly facilitating more meaningful client inquiries.

Final Summary

The past year has proven that SLB’s Instagram is a powerful tool for driving visibility, engagement, and direct conversations with potential clients. We’ve built a strong foundation with steady, double-digit year-over-year growth across nearly every engagement touchpoint. Moving forward, we’ll continue to amplify what works and align content with audience activity to ensure every post moves potential clients closer to booking a service.