Lower Cost per Lead, Higher Engagement

Retreat Into Wellness (RIW) was previously utilizing a Google Ads Performance Max campaign that, while generating visibility, was doing so at a high cost.

Their Challenge

High Costs and Limited Control

With an overall cost-per-acquisition (CPA) of approximately $122 over its lifetime, the campaign lacked the granular control needed to target specific service offerings effectively and optimize the budget for higher-quality leads.

Our Solution

A Precision-Targeted Paid Search Strategy

We conducted a comprehensive Google Ads audit and recommended migrating from the automated Performance Max model to a highly structured Paid Search setup. Our strategy focused on:

Service-Specific Ad Groups: We organized the account into dedicated ad groups for each of RIW’s key service offerings.
Custom Landing Pages: Every ad group was linked to a unique landing page to ensure the user experience was highly relevant to their search intent.
Enhanced Ad Extensions: We implemented sitelinks and other extensions to maximize screen real estate and provide multiple conversion paths for potential clients.

How it Turned Out

More Leads, More Efficiency

The shift to Paid Search transformed RIW’s digital advertising into a high-performance lead generation engine. By matching specific search queries with tailored landing pages, we not only captured more leads but also significantly improved the quality of traffic reaching the site. The website now acts as a more effective funnel, retaining visitors longer and converting them more affordably.

83% Year-over-Year Traffic Increase

Our targeted keyword strategy drove a massive surge in relevant visitors, nearly doubling the website’s traffic compared to the previous year.

13% Reduction in Cost Per Acquisition (CPA)

Our targeted search approach optimized spending, bringing the average CPA down to approximately $106 per lead.

6% Improvement in Bounce Rate

The use of dedicated landing pages ensured that visitors found what they were looking for, resulting in a ~6% drop in bounce rate and improved site engagement.