How We Helped The London Writers Society Grow their Membership

The London Writers Society (LWS) wanted to migrate to WordPress, redesign their website & implement e-commerce for their membership purchases.

Their Challenge

Turning the page on an outdated website

Like many non-profit organizations, LWS had an aging website that no longer reflected the state of the club. It’s SEO underperformed, members couldn’t purchase or renew their memberships, and the site lacked mobile optimization. Lacking a member with the required skillset, they connected with Wallace & Moody for help.

Our Solution

A Customized WordPress Site with E-Commerce

We migrated the LWS to a managed WordPress solution, implemented a complete, mobile-friendly website redesign, and installed and configured WooCommerce to handle ongoing membership purchases and renewals. The website also includes a password-protected member area packed with exclusive content and resources, a first for LWS.

How it Turned Out

More Web Traffic, More Members

The new London Writers Society website not only looks great, but it works—literally! The LWS now has a centralized hub for collecting membership sales and renewals (a job previously held by multiple members), growing its email list, communicating with its members, and further distributing resources to writers in the London, Ontario, area.

Project Gallery

58% Web Traffic Increase

Since its launch, the new LWS website has enjoyed a 58% increase in monthly website traffic driven by a surge in visitors from Organic Search.

51% Member Growth

The introduction of online membership purchases made becoming an LWS member easier and more accessible, and this resulted in monumental growth for the club.

500% mailing list growth

Simplified email opt-in widgets integrated into a third-party email platform, alongside the aforementioned increase in site traffic, have delivered amazing subscriber growth for the LWS.