Marketing FAQs

Your marketing questions, answered

Often, marketing is challenging because there is no singular “right” approach or strategy. That said, there are often many marketing-related questions that do have definitive answers, and below, we’ve made an effort to capture as many of those as possible. If you’ve still got questions about how to get marketing off of your plate or a particular challenge (or challenges), please contact us.

What is the "Right" Marketing Budget?

Most growing Canadian businesses find success by allocating 7% to 12% of their gross revenue to marketing. This range allows you to maintain your current presence while consistently reaching new customers in a competitive landscape. Newer businesses, or those seeking aggressive growth, may want to aim closer to 15% to build initial brand awareness.
How Do I Comply with CASL (Canada’s Anti-Spam Legislation)?

To follow these federal rules, you must obtain clear consent from recipients before sending any commercial emails or texts. Every message you send needs to include your business contact information and a functional way for people to unsubscribe instantly. Keeping accurate records of how and when you received consent will help protect your business from significant legal penalties.
Does My Business Really Need a Blog in 2026?

A blog remains a powerful tool because it demonstrates your expertise and provides search engines with fresh content to index from your site. It also helps you build a more personal connection with your audience by providing helpful answers to their specific questions. Well-written articles can continue to attract potential local customers to your website long after the initial post is published.
How Can I Show Up in the "Local Map" on Google?

The most effective way to appear in local map results is to claim and regularly update your Google Business Profile (GBP). (Ensure your business name, address, and phone number match your website.) Gathering positive reviews from your customers and adding recent photos of your work to your GBP will also improve your visibility.
What is AI-Driven Marketing, and Should I Be Using It?

AI-driven marketing uses smart software to automate repetitive tasks such as scheduling social media posts or analyzing customer data. It can be a great time-saver for small teams (or one-person operations!), provided you use it to support, not replace, your unique brand voice. We suggest using these tools for brainstorming or data insights while keeping a human touch in your final content.
Why Isn’t My Website Getting Any Leads?

Low lead generation often occurs when a website is difficult to navigate or lacks clear instructions on what the visitor should do next. If your site doesn’t load quickly on mobile devices, potential customers are likely to leave before they ever see your offer. Aligning your website copy with the specific problems your customers are trying to solve will help turn visitors into inquiries.
Is Social Media Better Than Email Marketing?

Social media is excellent for finding new audiences and building community, but email marketing often provides a much higher return on investment. With email, you own your contact list and can reach your customers directly without worrying about changing platform algorithms. A balanced strategy uses social media to attract interest and email to nurture those relationships into sales.
How Do I Create Video Content Without a Huge Production Budget?

Authenticity is more important than high-end production, so a smartphone is usually all you need to get started. You can film simple behind-the-scenes clips, quick tips, or customer stories that show the real people (or person, if it’s just you!) behind your business. Short, helpful videos often perform better on social platforms than polished commercials because they feel more relatable.
What Metrics Actually Matter for My Business?

It is easy to get distracted by “likes” or “shares,” but you should focus on metrics that impact your bottom line, such as lead conversions and customer acquisition costs. Tracking how many people actually contact you or make a purchase tells a much better story about your marketing success. Monitoring your website’s search ranking for specific local keywords will also show if your visibility is improving.
How Long Does It Take to See Results from SEO?

SEO is a long-term strategy that typically takes four to six months before you begin to see significant changes in your search rankings. This timeframe allows search engines to recognize your site as a trustworthy and authoritative source in your industry. While it requires patience, the results are sustainable and help reduce your reliance on paid advertising over time.

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If you have questions about a project or what it’s like to work with us, please drop us a line. We look forward to hearing from you.

Marketing FAQs

Your marketing questions, answered

Need Marketing Help?

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